This is the fourth and final video in David Beebe‘s series featuring SYLO‘s CEO Brett Garfinkel, discussing how the biggest problem in influencer marketing, that is verification and transparency, can be solved. CMOs and brands are demanding standardized reporting and measurement, yet are getting unverified data, conflicting reports, and no understanding of ROI. You can view the full discussion below, and view the whole series by clicking here.
David and Brett presented a webinar on why CMOs and brands are demanding third party independent reporting, measurement, and verification of influencer marketing data. View the presentation by clicking here!
In this most recent video in David Beebe‘s series on how to keep the influencer marketing space from stalling, he interviews SYLO‘s CEO Brett Garfinkel to discuss how third-party verified data and benchmarks will set the true creators apart from the slew of influencers.
As Brett states in the interview: “Creators are putting out so much content across so many subject matters, they often get siloed into one category, but with the right data, influencers can see what works best, identify new opportunities, and use independent third party verified data to present to brands to close more deals.” See the full interview below! Click to view the first and second videos in this series.
Introducing the first video in Content Decoded‘s David Beebe‘s latest series featuring SYLO‘s CEO and Co-Founder Brett Garfinkel, where they discuss what’s needed to prevent the influencer marketing space from stalling in 2018. Check out the video below and let us know if you agree or disagree in the comments below, or by emailing firstname.lastname@example.org.