Category: Hot Topics

January,28th 2021
Micro vs. Macro influencers – How To Tell Which One is Right for You?
Did you know Estee Lauder spent more than $900 million on influencer marketing in 2017? It worked so well. They
August,7th 2020
Here’s Why Self Regulation Isn’t Working for Influencer Marketing
Have you heard of the movie Dark Waters? It's a dramatic story about the legal case against DuPont's chemical manufacturing
July,10th 2020
The End of Instagram Fraud? Independent Vetting Makes Fake Followers a Thing of the Past
Have you used influencer marketing? This type of social media marketing uses endorsements and product mentions from people who have
SYLO Chosen to Present at VidCon!
The SYLO team is excited to announce that we have been selected to present at VidCon's first annual Creator Track
Study: Instagram’s “New Posts” Affecting Creators?
On March 22, 2018, Instagram announced that they were introducing a New Posts button to make posts in the timeline
SYLO Featured in The National’s Article on Fake Followers
The National has just published an article diving into how influencer marketing space can tackle fake followers and grow as a
February,14th 2018
Giving Brands & CMOs Exactly What They Want: Verified Influencer Marketing Data
This is the fourth and final video in David Beebe's series featuring SYLO's CEO Brett Garfinkel, discussing how the biggest
January,31st 2018
Will This Algorithm Solve the Biggest Problem Facing Influencer Marketing?
Content Decoded‘s David Beebe has released the latest video in his series, as well as an accompanying article, on what’s needed to prevent
January,24th 2018
Our Take on #Bloggergate
Over the past week, the #bloggergate situation has grabbed the influencer marketing world's attention as it continues to escalate between
January,18th 2018
Influencer Marketing’s Big News Day
Thursday, January 11th, was a big day in news for the influencer marketing space. From Facebook’s Newsfeed algorithm changes to