Category: Feature Article

SYLO Featured in The National’s Article on Fake Followers
The National has just published an article diving into how influencer marketing space can tackle fake followers and grow as a
SYLO Featured in The New York Times!
As a follow-up to The Follower Factory article that was published in February 2018, The New York Times just released
January,18th 2018
Influencer Marketing’s Big News Day
Thursday, January 11th, was a big day in news for the influencer marketing space. From Facebook’s Newsfeed algorithm changes to
December,27th 2017
Top 3 Most Viewed Posts of 2017
SYLO launched the SYLO Blog in June 2017 with the announcement of our third-party measurement standard for influencer marketing, and
Top 8 Insights for Influencer Marketing Heading into 2018
By Brett Garfinkel and Erick Schwab, Co-founders of SYLO With 2017 coming to a close, the SYLO team pulled together
How the Influencer Marketing “Bubble” Won’t Burst
By Brett Garfinkel, CEO and Co-Founder at SYLO When winning and executing any type of campaign, a key thought process for media
November,9th 2017
What is the SYLO Score?
You asked; we delivered. Introducing SYLO's brand new explainer video to help you understand what the SYLO Score is: why
Influencer Marketing in Desperate Need of Verification and Transparency
By Brett Garfinkel, CEO and Co-Founder at SYLO Influencer marketing is an industry open to everyone. Much like the Wild West
July,13th 2017
Can Anyone be a Social Influencer?
By Erick Schwab, COO and Co-Founder at SYLO I recently read a Fashionista article which presented a comprehensive review of the
June,28th 2017
Advertisers Already Know How to Tackle Influencer Marketing Measurement
By Erick Schwab, COO & Co-Founder at SYLO What is happening now with influencer marketing is a tale as old