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Standardized Measurement Will Help Creators Win Long-Term Brand Partnerships
By Erick Schwab, COO and Co-Founder at SYLO During my recent trip to Toronto, I had the chance to participate in a
October,19th 2017
3 Tips for Developing Long-Term Creator Relationships
By Erick Schwab, COO and Co-Founder at SYLO As more and more brands are depending on influencer marketing to reach their target
October,11th 2017
Four Key Creator Takeaways from Buffer Festival
SYLO’s Erick Schwab and Curtis Davey attended Buffer Festival in Toronto a couple of weeks back and got a chance
October,5th 2017
Influencer Marketing in the Core Marketing Mix
By Erick Schwab, COO and Co-Founder at SYLO This is part two of our series on how brands can integrate influencer campaigns
September,27th 2017
Is Influencer Marketing Still Experimental?
By Erick Schwab, COO and Co-Founder at SYLO Here’s something I’m sure all marketers can agree with - you don’t have it
September,7th 2017
Stop Interrupting and Start Being a Part of the Story
By Erick Schwab, COO and Co-Founder at SYLO Are ads really something that people are looking for? I think that

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