Have you participated in a brand lift study? If so, have you outlined your objectives and how your campaign could be measured against them? At Sylo, we all too often see brand effectiveness research become just another tactic in sales negotiations, instead of the strategic driver of digital brand advertising that it should be. Unfortunately, this is bad for the digital marketing world because brands will hold back spending without proof of its effectiveness in driving the “brand metrics” that matter to them. Luckily, this problem is easily solved with Sylo!
Did you know Sylo is part of the Nielsen Connect Network? Using Nielsen retail sales data combined with the unique way we monitor influencer accounts, we can set informed KPI’s, measure brand lift, and evaluate the return on investment with accurate influencer performance benchmarks. With Sylo, you can determine the efficiency of spend and optimize future budget allocations to increase your results.
So let’s take a closer look at brand lift, how we optimize ROI, and why it’s turn key for your business:
Spot Brand Sales Lift
What is brand sales lift? In marketing, “lift” means an increase in sales due to some form of advertising or promotion. It’s imperative to monitor, measure, and optimize lift if you want to help your company grow more quickly. It is crucial to understand how any form of marketing impacts your business, especially when it comes to influencer marketing. Why? Well, according to a study conducted by economist Roberto Cavazos from the University of Baltimore’s Merrick School of Business, $1.3 billion was wasted on online spending in 2018 alone. Cavazos equated it to a 15% tax on whatever you do in influencer marketing. Yikes!
So that’s precisely what Sylo is fighting against. We believe that there’s no need to waste your ad spend budget when you use the proper tools. That’s why we provide independent, authenticated data that delivers precise influencer audience and performance metrics. We remove the guesswork from influencer partner selections and campaign measurement with this data, so your hard-earned ad dollars work for you!
Offer a New Tool that Optimizes ROI
As you can see, Sylo is all about optimizing your ROI and making sure influencer campaigns work for you! Current studies and analytical tools lag behind campaign execution and leave you guessing about your programs’ impact. Sylo and Nielsen have come together to bridge the gap between your campaigns and brand sales, allowing you to optimize current and future influencer activations, and measure ROI like never before.
So what is Nielsen Connect? The Nielsen Connect Partner Network is a crucial resource to help you make critical choices when operating your business today. A recent Nielsen survey discovered that 57% of our clients in the U.S. work with more vendors and technology today than they did just two years ago. Therefore, Nielsen Connect is the best way to work with this ever-growing array of data and technology to solve daily market challenges. The Nielsen Connect Partner Network
provides access to an arsenal of innovative companies like Sylo that enable you to capitalize on and enhance the Nielsen data and services you already purchase.
Connect Partners like Sylo is here to help you solve business challenges that can be trusted. Here’s an example of what we do:
It’s Turn-Key for Brands/Agencies
Sylo is all about making the process easier and freeing up more time to work on your business. That’s one reason Soapbox Influence selected Sylo as a partner. They understand influencer marketing and the need for authenticated data. Soapbox is about real people with real voices and real influence. When you work with Soapbox, you work with Sylo-certified influencers that have extensive followings of engaged, loyal and motivated people ready to hear about your business. So if you’re looking for a hassle-free influencer marketing campaign that’s backed by real insight, Soapbox Influence in conjunction with Sylo is your turn-key, trusted solution.
Contact Sylo Today
Influencer marketing can help your business reach a wider audience and drive sales through the roof – but only when it’s done correctly. That means partnering with a tool like Sylo that provides the only independent data verification, fraud detection, and performance analytics solution. When you work with a trusted third-party, you’ll avoid waste, and increase ROI in your influencer programs! So get in touch with us today and learn more about how Influencer marketing paired with Sylo can help you reach your business goals.