This is the fourth and final video in David Beebe‘s series featuring SYLO‘s CEO Brett Garfinkel, discussing how the biggest problem in influencer marketing, that is verification and transparency, can be solved. CMOs and brands are demanding standardized reporting and measurement, yet are getting unverified data, conflicting reports, and no understanding of ROI. You can view the full discussion below, and view the whole series by clicking here.
David and Brett presented a webinar on why CMOs and brands are demanding third party independent reporting, measurement, and verification of influencer marketing data. View the presentation by clicking here!
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