Finding the True Creators Among the Influencers

In this most recent video in David Beebe‘s series on how to keep the influencer marketing space from stalling, he interviews SYLO‘s CEO Brett Garfinkel to discuss how third-party verified data and benchmarks will set the true creators apart from the slew of influencers.

As Brett states in the interview: “Creators are putting out so much content across so many subject matters, they often get siloed into one category, but with the right data, influencers can see what works best, identify new opportunities, and use independent third party verified data to present to brands to close more deals.” See the full interview below! Click to view the first and second videos in this series.

View the whole series by clicking here!

Image Source: Pixabay

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