Over the past week, the #bloggergate situation has grabbed the influencer marketing world’s attention as it continues to escalate between the two involved parties. These parties in question are Elle Darby, a British beauty blogger, and Paul Stenson, owner of White Moose Café and Charleville Lodge in Dublin.
Content Decoded‘s David Beebe posted a complete rundown of the situation, what should have been done instead, and what it means for the influencer marketing space. For the deep-dive video interview in his article, he reached out to Brett Garfinkel and Erick Schwab, co-founders of SYLO, Inc. which empowers the Influencer Marketing industry with third-party measurement to get their opinion on the situation.
The full article can be read by clicking here.
Image source: Pixabay